WHAT WE DO

Performance marketing built around measurable growth.

Affiliate Global Group helps brands reach high-intent consumers through affiliate marketing, owned publisher platforms, PerkRoam Global, Costa Affiliate Network, Costa Core, content, campaign activation and connected commerce infrastructure.

Our approach connects localized publishing in Norway, Sweden and Denmark with PerkRoam Global, Costa Affiliate Network and Costa Core — helping partners move from discovery to verified commercial opportunities through one connected ecosystem.

Become a Partner ↗ View Our Media Kit

CONNECTED COMMERCE ARCHITECTURE Publishers · Network · Technology

ACTIVE

01 Affiliate Marketing Performance

02 SEO & Organic Growth Visibility

03 Content & Editorial Intent

04 Campaign Activation Conversion

05 Market Expansion Scale

STRATEGY

GROWTH

↗

BUILT FOR Connected commerce

OUR OPERATING ADVANTAGE

Performance marketing.With infrastructure behind it.

Affiliate Global Group does more than generate traffic and placements.

Our owned publishers, global discovery platform, affiliate network and Costa Core technology layer are designed to work together — making commercial content easier to launch, validate, maintain and scale.

01MERCHANT INPUT

Launch

Offers and discount codes enter a connected commercial workflow.

→

02COSTA CORE

Validate

Tracking requirements, dates, conditions and commercial data pass through quality controls.

→

03PLATFORMS

Distribute

Relevant content can move across Nordic publishers, PerkRoam Global and connected channels.

→

04PERFORMANCE

Learn & scale

Commercial signals help identify what to optimize and where to expand.

Continuous quality control

Built to reduce stale, incomplete or problematic affiliate content as campaign data changes.

Tracking protection

Connected validation helps prevent invalid tracking setups from reaching public distribution.

Local + global reach

Nordic publisher relevance is combined with PerkRoam's global consumer discovery layer.

Own infrastructure

Costa Affiliate Network and Costa Core give the group an active network and technology foundation.

CONNECTED ECOSYSTEMCosta del Sol Avisen NO · SE · DKPerkRoam · GlobalCosta Affiliate Network · ActiveCosta Core · ActiveAI Shopping · Launching 2026

OUR GROWTH ARCHITECTURE

One ecosystem. Multiple growth channels.

Strong performance rarely comes from a single channel. We connect affiliate marketing, search, content and promotional activation into one commercial ecosystem.

This allows brands to build visibility earlier in the customer journey while still capturing demand when purchase intent is at its highest.

STRATEGY

Start with the commercial objective.

Every partnership starts by understanding the market, audience and result the brand wants to achieve.

01 Market opportunity

02 Audience intent

03 Commercial goals

PERFORMANCE ENGINE

Affiliate Marketing

Performance-based partnerships that connect brands with consumers already showing purchase intent.

CONVERT

SEO & Organic Growth

Search-led visibility built around the terms, questions and commercial decisions consumers are already making.

DISCOVER

Content & Editorial

Useful commercial content that helps consumers understand brands, products, offers and purchase opportunities.

CONSIDER

Campaign Activation

Seasonal and promotional campaigns designed around moments when consumer demand and commercial relevance are highest.

ACTIVATE

Direct Audience

Newsletter and direct-channel exposure that gives partners another way to reach engaged consumers beyond organic search.

ENGAGE

SCALE

Optimize what works. Expand what performs.

Performance data helps us identify where campaigns can be improved, expanded or replicated across additional markets.

01 Measure

02 Optimize

03 Scale

360°

CONNECTED PERFORMANCE

From first discovery to final conversion.

The strongest partnerships connect multiple touchpoints. Our role is to bring those touchpoints together into a clearer, more measurable customer journey.

AFFILIATE MARKETING

Performance partnerships built to convert.

We connect brands with consumers who are already researching products, services and purchase opportunities.

Our affiliate activity combines high-intent traffic, localized consumer platforms and commercial campaign execution to create measurable value for our partners.

HOW WE WORK

More than another affiliate placement.

We believe strong affiliate partnerships are created through relevance, timing and continuous optimization. That means understanding what consumers are searching for, where purchase intent exists and how the right campaign can move them closer to conversion.

Depending on the partner, campaigns can combine ongoing affiliate exposure with exclusive offers, dedicated brand pages, seasonal activations, editorial content and direct audience promotion.

Understand the opportunity

We identify the market, audience, commercial objective and relevant customer journey.

Build the activation

We select the placements, content, offers and channels that best support the campaign.

Measure performance

Traffic, engagement and conversions help us understand how the partnership is performing.

Optimize and scale

Strong campaigns can be expanded through additional placements, seasonal opportunities and new markets.

Dedicated brand pages

Build a strong destination for consumers already searching for your brand, campaigns and promotional offers.

Exclusive offers

Create a stronger reason to purchase through exclusive discount codes, special offers and partner-specific campaigns.

Premium placements

Increase campaign visibility through selected promotional positions across our consumer platforms.

Seasonal activations

Capture demand around key commercial periods such as Black Friday, Christmas, summer sales and other seasonal moments.

PERFORMANCE PARTNERSHIP

The right audience. The right moment.

Affiliate marketing performs best when commercial relevance and consumer intent meet. Our role is to create that connection and continuously improve it over time.

Discuss an affiliate partnership ↗

SEARCH & ORGANIC DISCOVERY

Be visible when purchase intent begins.

Search is often one of the first places consumers turn when comparing brands, researching products or looking for a better offer.

We build and optimize our own consumer platforms around those moments of intent — helping partners become visible to audiences who are already actively searching.

THE SEARCH JOURNEY

From search query to commercial discovery.

Our organic strategy is built around understanding what consumers want to know before they make a purchase.

We create useful, localized content across our publisher platforms that connects those searches with relevant brands, offers and commercial opportunities.

ORGANIC DISCOVERY FLOW

SEARCH Consumer intent

A consumer searches for a brand, product, category, offer or purchase-related question.

DISCOVER

CONTENT Relevant information

Our localized pages help answer the query while presenting relevant commercial options.

INFORM

BRAND Partner visibility

Brands become part of the consumer's research and decision-making journey.

CONSIDER

COMMERCE Purchase opportunity

Relevant offers and partner links create a natural path from research to the advertiser.

CONVERT

01 ↗

Commercial search visibility.

We target relevant searches where consumers are researching brands, offers, products and purchase opportunities.

02 ↗

Dedicated brand destinations.

Partner pages create focused destinations where consumers can understand current offers, campaigns and relevant brand information.

03 ↗

Localized content.

Content is adapted to individual markets, search behaviour and consumer expectations rather than simply replicated across countries.

04 ↗

Fresh commercial information.

Offers, campaigns and commercial information are continuously reviewed so our pages remain useful throughout the customer journey.

05 ↗

Relevant partner links.

Contextual links connect consumers directly with partner websites when they are ready to explore products, services or current offers.

06 ↗

Continuous optimization.

Search behaviour changes. We continuously improve our publisher content as consumer demand, campaigns and commercial opportunities evolve.

AN IMPORTANT DISTINCTION

We are publishers, not an SEO agency.

Our SEO expertise is focused on growing and optimizing our own digital platforms.

Partners benefit from the visibility those platforms generate, from relevant brand exposure and from qualified referral traffic — without outsourcing their own SEO strategy to us.

OUR ROLE Build visibility → create discovery → connect intent with commerce.

ORGANIC PERFORMANCE

Search creates the opportunity. Relevance turns it into value.

By combining organic discovery with affiliate marketing, brands can reach consumers before the final purchase decision — not only after they have decided where to buy.

Explore organic visibility opportunities ↗

CONTENT & EDITORIAL

Content that informs. Content that converts.

Commercial content works best when it is useful first and promotional second.

We create and maintain publisher content across our platforms, from dedicated retailer and offer pages to editorial articles and news features in selected markets.

This gives partners multiple ways to become part of the consumer journey — from initial discovery to final conversion.

CONTENT WITH COMMERCIAL PURPOSE

Helping consumers make better purchase decisions.

Our editorial approach is built around the questions consumers ask before they buy. That can include understanding a retailer, researching a product category, comparing offers or deciding which campaign provides the strongest value.

Instead of treating content as separate from affiliate activity, we use it to support the complete customer journey — from discovery and research to offer evaluation and final conversion.

EDITORIAL FRAMEWORK

Discover

Introduce relevant brands, categories and opportunities.

AWARENESS

Understand

Give consumers useful context before they make a decision.

CONSIDERATION

Compare

Help users understand campaigns, benefits and purchase options.

INTENT

Act

Create a natural path from useful content to the partner.

CONVERSION

Brand & retailer pages.

Dedicated pages that combine current offers, brand information, relevant product categories and useful commercial guidance.

Editorial articles.

Search-led and campaign-focused articles that provide additional context around brands, products, services and commercial topics.

News & feature content.

In Norway, selected partners can gain additional visibility through editorial articles and news-style features published on our news platform.

Offer & campaign content.

Clear commercial content explaining current discount codes, promotional offers, campaign conditions and relevant ways to save.

Seasonal content.

Content built around major commercial periods such as Black Week, Christmas, summer sales, travel seasons and other relevant moments.

NORWAY / EDITORIAL REACH

Beyond the traditional coupon journey.

Our Norwegian news platform gives selected partners an additional editorial environment beyond traditional retailer and discount-code pages.

Relevant brands, campaigns and consumer topics can be featured in a broader news or editorial context, creating additional opportunities for brand discovery and audience reach.

EDITORIAL PRINCIPLE Editorial relevance comes first. Partner visibility is integrated where the story, topic and audience make sense.

WHY IT MATTERS

Visibility is stronger when it has context.

Consumers are more likely to engage with a commercial message when it answers a real question or solves a real need.

That is why our content strategy focuses on relevance, clarity and purchase intent rather than simply increasing the number of promotional placements.

In Norway, our editorial news platform also gives selected partners an opportunity to reach consumers outside the traditional discount-code journey, creating additional visibility around relevant stories, campaigns and consumer topics.

OUR APPROACH Useful content → stronger discovery → better commercial relevance.

EDITORIAL PERFORMANCE

Give the consumer a reason to keep moving forward.

The best publisher content does more than generate traffic. It gives consumers the context, confidence and information they need to make their next decision.

Discuss content opportunities ↗

CAMPAIGN ACTIVATION

Turn commercial moments into measurable opportunities.

Consumer demand is not constant. The strongest campaigns appear when relevance, timing and purchase intent align.

We help partners increase visibility around important commercial moments through coordinated exposure across our publisher platforms and direct audience channels.

BUILT AROUND DEMAND

The right campaign. At the right moment.

From major retail events to seasonal demand and individual partner launches, campaign timing can have a significant impact on commercial performance.

We identify relevant campaign opportunities and combine placements, content and promotional messaging to give partners stronger visibility when consumers are most likely to act.

CAMPAIGN ENGINE Activation framework

ACTIVE

Commercial moment

Identify the campaign, season, launch or consumer demand opportunity.

PLAN

Offer strategy

Determine the promotional message, incentive and commercial proposition.

POSITION

Audience activation

Deploy relevant exposure across selected publisher and direct audience placements.

ACTIVATE

Performance

Track commercial response and identify opportunities for further optimization.

OPTIMIZE

COMMERCIAL CALENDAR

Built for the moments that move consumers.

Campaign opportunities vary by market, category and partner. These are some of the commercial moments where coordinated activation can create additional value.

01 Q1

New Year & Winter Demand

New-year purchases, winter travel, wellness, fitness and category-specific seasonal demand.

02 Q2

Spring & Summer

Travel, outdoor living, fashion, home, summer sales and holiday-related purchasing.

03 Q3

Back to Routine & Autumn

Back-to-school, technology, home, subscriptions and autumn retail campaigns.

04 Q4

Black Week & Christmas

Singles' Day, Black Friday, Black Week, Cyber Monday, gifting and Christmas campaigns.

ACTIVATION OPTIONS

One campaign. Multiple touchpoints.

Depending on the market and partnership, campaign exposure can combine several placements to create stronger visibility throughout the customer journey.

Exclusive discount codes

Partner-specific incentives designed to create differentiation and stronger purchase motivation.

Premium offer placements

Increased visibility through selected high-value promotional positions across our platforms.

Newsletter exposure

Direct campaign distribution to engaged audiences through selected newsletter placements.

Editorial support

Relevant commercial and editorial content that gives campaigns additional context and visibility.

Dedicated campaign pages

Focused destinations designed around major events, seasonal demand and partner opportunities.

Cross-market activation

Selected campaigns can be coordinated across multiple Nordic markets where relevant.

EXCLUSIVE

A STRONGER COMMERCIAL SIGNAL

Give consumers a reason to choose your brand.

Exclusive discount codes can be one of the strongest tools in an affiliate campaign.

They create a clear value proposition for consumers, differentiate the partner from competing offers and give us a stronger commercial message to promote across relevant placements.

CAMPAIGN OPPORTUNITIES

Don't wait for demand. Plan for it.

The earlier we understand a partner's campaign calendar, the better we can identify relevant placements, content opportunities and activation periods.

Plan a campaign with us ↗

MARKET EXPANSION

One partnership. Multiple markets.

Expanding into a new market requires more than translating a campaign.

Our localized publisher platforms give brands the opportunity to activate across Norway, Sweden and Denmark through one commercial relationship while adapting content, offers and campaign messaging to each market.

LOCAL EXECUTION. CONNECTED SCALE.

Built locally. Activated across markets.

Consumer behaviour, search patterns and commercial expectations differ from country to country. That is why our market approach is built around localization rather than simple replication.

Partners can work with us across multiple Nordic markets while keeping one central relationship for campaign coordination, affiliate collaboration and commercial planning.

MARKET NETWORK Connected activation

CONNECTED

Norway

Localized commercial content, affiliate campaigns, newsletter activation and editorial opportunities.

ACTIVE

Sweden

Localized retailer visibility, discount-code content, campaign activation and direct audience reach.

ACTIVE

Denmark

Danish-language affiliate content, promotional campaigns and local consumer activation.

ACTIVE

PerkRoam · Global

Global travel and commerce discovery extending the consumer-facing portfolio beyond the Nordic markets.

ACTIVE

CROSS-MARKET ACTIVATION

Scale without losing local relevance.

Multi-market campaigns are coordinated centrally but adapted locally, helping partners maintain consistency without ignoring the differences between individual markets.

Define the opportunity.

Identify the markets, commercial goals and campaign opportunities that are most relevant to the partner.

Localize the message.

Adapt content, language, offer communication and campaign positioning to the expectations of each market.

Activate the channels.

Deploy the campaign through the most relevant publisher, content and direct audience placements.

Learn and scale.

Compare performance across markets and identify where additional investment or expansion creates the most value.

LOCALIZATION MATTERS

Translation is not localization.

Consumers in Norway, Sweden and Denmark may speak related languages, but they do not necessarily respond to campaigns in the same way.

Search behaviour, shopping habits, seasonal timing, promotional language and market expectations can all differ. Our localized platforms allow campaigns to reflect those differences instead of relying on one Scandinavian template.

OUR PRINCIPLE Central coordination → local execution → comparable performance.

01 One commercial relationship

Coordinate multiple markets without managing a separate publisher relationship in every country.

02 Native-language content

Campaigns and commercial content are adapted to the language and context of the local market.

03 Flexible activation

Activate one market, several markets or expand gradually based on campaign priorities and performance.

04 Connected learning

Insights across markets can help identify stronger campaign opportunities and areas for future expansion.

LOCAL + GLOBAL GROWTH

Enter locally. Scale globally.

Whether a brand wants to strengthen an existing Nordic presence or test a new market, our publisher ecosystem provides a flexible way to activate consumer reach across several countries.

Discuss cross-market opportunities ↗

DATA & PERFORMANCE OPTIMIZATION

Measure what matters. Improve what performs.

Performance marketing becomes more valuable when decisions are based on what consumers actually do — not only on what we expect them to do.

We use campaign, traffic and conversion data to understand performance, identify opportunities and continuously improve how partners are activated across our platforms.

PERFORMANCE WITH CONTEXT

Data should lead to better decisions.

Raw numbers are only useful when they help explain what is working, what can be improved and where the next opportunity may exist.

Our optimization process looks at the relationship between traffic, engagement, campaign timing, offer strength and conversion performance to identify where additional value can be created.

PERFORMANCE SIGNALS Optimization framework

LIVE DATA

Traffic

Understand where consumers enter the journey and which pages create meaningful interest.

DISCOVER

Engagement

Identify how consumers interact with content, offers and promotional placements.

UNDERSTAND

Conversion

Evaluate which campaigns and commercial messages are generating measurable outcomes.

MEASURE

Opportunity

Use performance patterns to identify where campaigns can be improved or expanded.

SCALE

CONTINUOUS OPTIMIZATION

Performance is not set and forget.

Consumer behaviour changes, offers change and commercial opportunities evolve. Our optimization process is built around continuous learning.

Observe

Understand current traffic, campaign activity and consumer behaviour.

Analyse

Identify patterns, stronger placements and areas where performance can improve.

Optimize

Adjust content, placement strategy, campaign timing or commercial messaging.

Scale

Expand the strongest opportunities through additional placements, campaigns or markets.

WHAT WE OPTIMIZE

Small improvements can create meaningful commercial impact.

Placement strategy

Which positions and pages are most relevant to the campaign and consumer journey?

Offer communication

Is the value proposition clear, compelling and easy for consumers to understand?

Campaign timing

Are we activating the campaign when consumer demand is strongest?

Market opportunity

Where is the partnership showing potential for further growth or expansion?

OUR ROLE

Data supports the partnership. It does not replace it.

Strong affiliate relationships still depend on communication, commercial understanding and the quality of the offer.

Performance data gives us another layer of insight — helping us understand where the partnership is working and where additional opportunities may exist.

OUR PRINCIPLE Measure clearly → learn continuously → improve commercially.

PERFORMANCE OPTIMIZATION

Learn from every campaign. Build on what works.

Continuous optimization allows strong partnerships to develop over time rather than depending on a single campaign or placement.

Discuss performance opportunities ↗

HOW WE WORK

Clear process. Flexible partnership.

Every partnership is different, but the principles behind strong performance are consistent.

We start by understanding the opportunity, identify the most relevant activation model and continuously develop the partnership based on commercial potential and performance.

DISCOVERY

Understand the opportunity.

We begin by understanding the brand, target markets, affiliate program, commercial priorities and upcoming campaign opportunities.

START

STRATEGY

Build the activation plan.

Together we identify the markets, placements, content opportunities, offers and channels that best support the partnership objectives.

PLAN

LAUNCH

Activate the partnership.

Relevant retailer pages, promotional placements, affiliate links, newsletter activity and campaign content are prepared and activated.

LIVE

PERFORMANCE

Measure and learn.

We review traffic, campaign response and conversion signals to understand what is working and where additional opportunities may exist.

OPTIMIZE

GROWTH

Develop the relationship.

Strong partnerships can evolve through exclusive offers, larger campaign activations, new placements and expansion into additional markets.

SCALE

PARTNERSHIP MODEL

No fixed formula. One shared objective.

Not every brand needs the same campaign structure.

Some partners may begin with organic retailer visibility, while others launch with an exclusive code, newsletter campaign or multi-market activation.

We adapt the partnership to the commercial opportunity rather than forcing every advertiser into the same package.

OUR PRINCIPLE Understand first → activate what matters → grow what performs.

WHAT WE VALUE

Strong partnerships are built on more than performance.

01 Clear communication

Transparent dialogue helps us understand priorities and respond faster to commercial opportunities.

02 Relevant offers

Strong commercial propositions give consumers a better reason to engage and convert.

03 Shared planning

Early visibility into campaign calendars allows us to identify stronger activation opportunities.

04 Long-term thinking

The strongest partnerships develop through continuous learning rather than one-off placements.

START A PARTNERSHIP

Start with a conversation. Build from there.

Tell us about your brand, markets and commercial priorities. We can then identify where Affiliate Global Group may create the strongest opportunity.

Start a conversation ↗

WHY BRANDS WORK WITH US

Built for brands that want more from affiliate.

Strong affiliate partnerships should create more than clicks. They should create visibility, relevance and measurable commercial value.

Our model combines localized publisher reach, performance marketing and direct collaboration across multiple consumer touchpoints.

PERFORMANCE

Commercial focus

We focus on the parts of affiliate marketing that contribute to measurable outcomes — from high-intent traffic and campaign activation to conversion opportunities.

↗

LOCALIZATION

Local market relevance

Campaigns, content and communications can be adapted to individual markets rather than relying on one generic Scandinavian approach.

↗

DISCOVERY

High-intent audiences

Our publisher platforms are designed around consumers who are already researching brands, products, offers and purchase opportunities.

↗

FLEXIBILITY

Multiple activation channels

Depending on the partnership, brands can combine affiliate placements, content, exclusive offers, newsletter exposure and seasonal campaigns.

↗

PARTNERSHIP

Built for the long term

We prefer partnerships that can develop over time — through stronger campaigns, additional placements, exclusive opportunities and expansion into new markets.

↗

OUR DIFFERENCE

Publisher reach. Commercial mindset.

We operate across the merchant, network, publisher and consumer sides of the affiliate relationship.

Consumers need useful, trustworthy and relevant experiences. Partners need visibility, conversions and measurable value. Our role is to connect those priorities.

THE GOAL Better consumer experiences → stronger partner performance.

READY FOR THE NEXT STEP?

Let's identify where we can create value together.

Talk to our team ↗

Performance marketing built around measurable growth.

Performance marketing.With infrastructure behind it.

Launch

Validate

Distribute

Learn & scale

Continuous quality control

Tracking protection

Local + global reach

Own infrastructure

One ecosystem. Multiple growth channels.

Start with the commercial objective.

Affiliate Marketing

SEO & Organic Growth

Content & Editorial

Campaign Activation

Direct Audience

Optimize what works. Expand what performs.

From first discovery to final conversion.

Performance partnerships built to convert.

More than another affiliate placement.

Dedicated brand pages

Exclusive offers

Premium placements

Seasonal activations

The right audience. The right moment.

Be visible when purchase intent begins.

From search query to commercial discovery.

Commercial search visibility.

Dedicated brand destinations.

Localized content.

Fresh commercial information.

Relevant partner links.

Continuous optimization.

We are publishers, not an SEO agency.

Search creates the opportunity. Relevance turns it into value.

Content that informs. Content that converts.

Helping consumers make better purchase decisions.

Brand & retailer pages.

Editorial articles.

News & feature content.

Offer & campaign content.

Seasonal content.

Beyond the traditional coupon journey.

Visibility is stronger when it has context.

Give the consumer a reason to keep moving forward.

Turn commercial moments into measurable opportunities.

The right campaign. At the right moment.

Built for the moments that move consumers.

New Year & Winter Demand

Spring & Summer

Back to Routine & Autumn

Black Week & Christmas

One campaign. Multiple touchpoints.

Give consumers a reason to choose your brand.

Don't wait for demand. Plan for it.

Reach consumers beyond the search journey.

One audience ecosystem. Localized by market.

Built to support commercial moments.

Campaign placements.

Exclusive offers.

Seasonal campaigns.

Product & brand launches.

The same campaign should not look identical everywhere.

Search creates discovery. Direct channels create another touchpoint.

One partnership. Multiple markets.

Built locally. Activated across markets.

Scale without losing local relevance.

Define the opportunity.

Localize the message.

Activate the channels.

Learn and scale.

Translation is not localization.

Enter locally. Scale globally.

Measure what matters. Improve what performs.

Data should lead to better decisions.

Performance is not set and forget.

Observe

Analyse

Optimize