2025
FOUNDING
Affiliate Global Group SL is established.
The company is founded in Málaga, Spain, with a focus on affiliate technology, performance marketing and commerce platforms for international markets.
FOUNDATIONMálaga → Global
ABOUT AFFILIATE GLOBAL GROUP
Based in Málaga. Building globally.
Affiliate Global Group SL is a global affiliate technology and performance commerce company connecting publishing, affiliate infrastructure, technology and consumer discovery.
From Málaga, Spain, we operate an established Nordic publisher portfolio, the global PerkRoam platform, Costa Affiliate Network and Costa Core — with AI Shopping launching in 2026.
COMPANY PROFILE
Affiliate Global Group
ACTIVE
EL
FOUNDER & CEO
Eirik Larsen
Leading the development of Affiliate Global Group's publisher portfolio, commercial partnerships and global growth strategy.
FOUNDED
2025
BASE
Málaga, Spain
CORE MARKETS
Global · Nordics · Spain
BUSINESS MODEL
Affiliate · Technology · Commerce
OUR MODEL
Central commercial strategy. Local consumer execution.
MONTHLY UNIQUE USERS
430K+
Across our Nordic publisher ecosystem.
RETAILERS LIVE
2,100+
Brands and retailers represented across our platforms.
NEWSLETTER AUDIENCE
34.8K+
Subscribers across localized Nordic market lists.
ACTIVE PLATFORMS
06
Nordic publishers, PerkRoam, Costa Affiliate Network and Costa Core.
GLOBAL GROWTH · LOCAL RELEVANCE · PERFORMANCE
Building consumer platforms designed for long-term commercial value.
OUR STORY
From a clear foundation to a global platform group.
Affiliate Global Group has grown through a simple principle: build useful consumer platforms, learn from performance and expand where the opportunity is strongest.
Founded in 2025, Affiliate Global Group is building a connected portfolio that combines Nordic publishing, global consumer discovery, affiliate infrastructure and commerce technology.
2026
PORTFOLIO LAUNCHING 2026
Local platforms meet global reach.
Localized platforms serve Norwegian, Swedish and Danish consumers, while PerkRoam.com extends the portfolio globally across travel, commerce and consumer discovery.
EXPANSIONLocal → Global
TODAY
THE GROUP TODAY
One company. Multiple growth platforms.
Affiliate Global Group operates a connected ecosystem spanning the Nordic publisher portfolio, global PerkRoam, Costa Affiliate Network and Costa Core, with AI Shopping launching in 2026.
CURRENT MODELGlobal commerce ecosystem
HOW WE HAVE GROWN
Build carefully. Scale what works.
Our growth has not been based on launching as many sites as possible.
We prefer to understand a market, establish the publisher model and build commercial momentum before expanding further. That approach allows us to scale while keeping local relevance and operational quality.
OUR APPROACH
Build → learn → strengthen → expand.
2025 → 2026 → TODAY → NEXT
A global company evolving into a broader affiliate technology and commerce ecosystem.
AFFILIATE GLOBAL GROUP TODAY
One group. Multiple growth engines.
Today, Affiliate Global Group operates a connected portfolio of consumer platforms built around affiliate commerce, content, audience growth and partner performance.
Our model combines centralized commercial strategy with global reach and localized execution in priority markets.
COMPANY SNAPSHOT
A global affiliate technology group built for performance.
We develop and operate digital publisher platforms that help consumers discover relevant brands, offers and commercial opportunities while creating measurable value for partners.
The business is built around local market understanding, scalable publishing processes and long-term advertiser relationships.
OPERATING MODEL
EUROPE
01
Consumer platforms
Consumer-facing properties spanning travel discovery, affiliate commerce, localized content and savings.
02
Partner relationships
Advertiser and network relationships managed across multiple commercial channels and markets.
03
Localized execution
Market-specific content, language and consumer experiences supported by shared global infrastructure.
04
Performance optimization
Campaign, traffic and conversion signals help guide commercial priorities and future growth.
MONTHLY UNIQUE USERS
430K+
Across our Nordic publisher portfolio.
RETAILERS LIVE
2,100+
Brands and retailers represented across our platforms.
NEWSLETTER AUDIENCE
34,890+
Combined subscribers across localized market lists.
MARKET MODEL
GLOBAL
Global reach with local execution.
HOW THE BUSINESS IS BUILT
Central strategy. Local execution.
01
Group level
Commercial strategy, advertiser relationships, network partnerships and portfolio development.
02
Market level
Local language, content, campaigns and consumer-facing execution.
03
Platform level
Retailer discovery, affiliate commerce, editorial content and direct audience channels.
TODAY
Built for the current market. Designed for the next stage.
The focus now is to strengthen the Nordic publisher portfolio, expand PerkRoam globally, scale Costa Affiliate Network and Costa Core, and launch AI Shopping in 2026.
WHAT WE BELIEVE
Principles before short-term performance.
Our most important principle is simple: be honest with the people who use our platforms.
Affiliate publishing only creates sustainable value when users can understand what they are seeing, why we recommend something and how our business works.
01
OUR FIRST PRINCIPLE
Users come before the commission.
We earn money when consumers purchase through some of the links and offers published on our platforms. That commercial relationship should never be a reason to mislead the person making the purchase.
Our goal is to present offers, brands and commercial information clearly enough that users can make their own informed decisions.
THE STANDARD
ALWAYS
01
Be clear when content has a commercial relationship.
02
Do not present an offer as better than the information supports.
03
Give consumers useful information, not only reasons to click.
04
Correct information when we discover that something has changed.
THE PRINCIPLES THAT SUPPORT IT
Trust is built in the details.
02
TRANSPARENCY
Make the commercial relationship clear.
Affiliate relationships are part of our business model. Users should be able to understand that without having to search for the explanation.
03
LOCAL RELEVANCE
Build for the market, not for a translation.
Consumers in Norway, Sweden and Denmark are not one identical audience. Our platforms should reflect local language, expectations and commercial context.
04
QUALITY
Useful beats unnecessary volume.
More pages, offers or campaigns do not automatically create a better publisher. Information needs to serve a real consumer purpose.
05
PERFORMANCE
Measure what actually creates value.
Traffic alone is not the goal. We look at engagement, conversion and commercial outcomes to understand where our platforms create meaningful value.
06
LONG-TERM THINKING
Protect tomorrow's trust when making today's decision.
Short-term revenue is rarely worth damaging the relationship with the audience, advertiser or platform we want to build over many years.
OUR DECISION FILTER
Would we be comfortable explaining it to the user?
That question is a useful test for commercial decisions.
If an offer, recommendation or partnership cannot be presented clearly and honestly to the consumer, it is difficult to build sustainable value around it.
THE PRINCIPLE
User trust → sustainable performance → stronger business.
AFFILIATE MARKETING & TRUST
Commercial by design. Transparent by principle.
We are a commercial publisher. Affiliate commissions fund the platforms, content and teams we build.
We believe acknowledging that openly creates a stronger relationship with users than pretending commercial incentives do not exist.
HONESTY · TRANSPARENCY · RELEVANCE · QUALITY · PERFORMANCE
Principles designed to support long-term consumer trust.
BUILT LOCALLY. DESIGNED TO SCALE.
Local on the surface. Connected underneath.
Norway, Sweden and Denmark are close geographically, but consumers do not search, shop or respond in exactly the same way.
Our structure is designed to preserve those local differences while sharing the commercial systems, relationships and publishing capabilities that make the group scalable.
OUR OPERATING MODEL
Central where it helps. Local where it matters.
We do not believe a Nordic publisher should simply translate one consumer experience into three languages.
The markets share infrastructure and commercial direction, but content, offers, messaging and consumer-facing execution are adapted to the market they serve.
GROUP STRUCTURE
Shared core · Local + global execution
CONNECTED
AGG
AFFILIATE GLOBAL GROUP
Commercial strategy · partnerships · Costa Core · network infrastructure
NO
Norway
Established Norwegian publisher, editorial and affiliate execution.
SE
Sweden
Local Swedish search intent, offers and commerce content.
DK
Denmark
Danish consumer context and localized commercial publishing.
GL
PerkRoam · Global
Global travel and commerce discovery connecting consumers with offers, brands and experiences.
SHARED AT GROUP LEVEL
The infrastructure behind the platforms.
01
Advertiser relationships
02
Affiliate network relationships
03
Commercial strategy
04
Publishing systems
05
Performance insights
LOCAL AT MARKET LEVEL
The experience the consumer sees.
01
Language and terminology
02
Search behaviour
03
Retailer information
04
Campaign messaging
05
Consumer expectations
WHY IT MATTERS
Scale should not erase relevance.
Growth becomes less valuable if the consumer experience becomes increasingly generic.
By keeping the market-facing layer local, we can expand the business while preserving the context consumers need to make informed decisions.
OUR PRINCIPLE
Shared infrastructure → local relevance → scalable growth.
LOCALIZATION IN PRACTICE
Same group. Different consumer context.
Write for the market, not for the translator.
Natural terminology and local phrasing help the content feel like it belongs in the market where it is published.
Understand what consumers are looking for.
Search behaviour and commercial intent can differ between markets even when the same advertiser operates in all three.
Adapt the opportunity to the local audience.
Promotions, explanations and campaign positioning should reflect the market instead of using one generic Nordic message.
OUR SCALE PHILOSOPHY
Build the system once. Earn relevance every time.
Shared systems make expansion more efficient. Local execution makes that expansion worth doing.
We want Affiliate Global Group to become more scalable without becoming less human, less relevant or less useful to the people using our platforms.
ONE GROUP · LOCAL MARKETS · GLOBAL REACH
Connected by infrastructure. Defined by local relevance.
A structure designed to support growth without turning distinct markets into one generic consumer experience.
LEADERSHIP
Built with a publisher mindset.
Affiliate Global Group is founder-led, combining hands-on publisher experience with commercial development across the Nordic affiliate market.
Leadership remains closely involved in the platforms, partnerships and decisions that shape the group's continued development.
FOUNDER PROFILE
Eirik Larsen founded Affiliate Global Group and leads the company's strategy, publisher development and commercial growth across the Nordic markets and the group's expanding global ecosystem.
His work spans the operational and commercial sides of affiliate publishing — from developing consumer platforms and evaluating performance to advertiser relationships and long-term market expansion.
As the group has expanded from Norway into Sweden and Denmark, the focus has remained on building scalable operations without losing the local relevance and consumer trust that underpin the publisher model.
01
Group strategy
02
Publisher development
03
Commercial partnerships
04
International expansion
“
FOUNDER PRINCIPLE
Build a business that can grow without compromising the trust of the user.
EIRIK LARSEN
Founder & CEO
LEADERSHIP APPROACH
Close to the work. Focused on the long term.
Stay close to the platforms.
Strategic decisions are informed by direct knowledge of how the platforms, campaigns and partnerships perform in practice.
Protect the trust behind the traffic.
Audience growth has long-term value only when the people using our platforms have a reason to trust the information they find there.
Let results inform the next decision.
Performance data helps identify where to invest, what to improve and which opportunities deserve greater focus.
Build beyond the next campaign.
The objective is to create publisher assets, relationships and technology that become more valuable over time.
COMPANY PROFILES
Find Affiliate Global Group beyond our own platforms.
Follow our company development and view additional corporate information through our external profiles.
FOUNDER-LED · PUBLISHER-BUILT · GLOBALLY AMBITIOUS
Leadership connected directly to the business it is building.
HOW WE WORK
From opportunity to useful consumer value.
Our work connects commercial opportunities with consumer needs — through a process built around relevance, verification and continuous improvement.
Every market is different, but the principles behind how we evaluate, publish and improve commercial content remain consistent across the group.
01
DISCOVER
Identify the opportunity.
We evaluate consumer demand, advertiser opportunities, market relevance and existing platform performance to decide where our attention can create the most value.
02
VERIFY
Check before we publish.
Offers and commercial information are reviewed before publication. Where possible, discount codes are tested and important conditions are made clear to the user.
03
LOCALIZE
Adapt for the local market.
Content, terminology and commercial messaging are developed for the market where they appear rather than treated as one generic Nordic experience.
06
PUBLISH
Connect users with the opportunity.
Relevant offers and content are distributed through our consumer platforms, search visibility, editorial environments and direct audience channels.
05
LEARN
Measure, learn and improve.
Traffic, engagement, conversion and partner feedback help us understand what works and where the platform, content or commercial execution can improve.
THE PUBLISHING LOOP
01
Opportunity
→
02
Verification
→
03
Localization
→
04
Publishing
→
05
Performance
↻
BEFORE THE CLICK
Verification is part of the publishing process.
A discount code is only useful when the consumer understands what it offers and has a reasonable expectation that it will work.
Offer review
We review the offer and available campaign information before publication.
Code testing
Discount codes are tested where practical so users receive more reliable information.
Conditions
Important limitations and requirements should be visible instead of hidden behind the click.
Ongoing updates
Commercial information changes, so published offers are reviewed and updated over time.
FOR THE USER
01
Make commercial discovery more useful.
Our consumer platforms are designed to help people understand offers, discover retailers and make more informed purchasing decisions.
Clearer offer information
Local market context
Relevant commercial content
Transparent affiliate relationships
FOR THE PARTNER
02
Turn audience intent into measurable value.
For advertisers and networks, our role is to connect relevant commercial opportunities with audiences already showing purchase or discovery intent.
Local Nordic reach
Performance-based distribution
Campaign activation
Long-term publisher relationships
AFTER PUBLISHING
Performance is feedback. Not just a number.
Every campaign and page teaches us something.
We use performance signals to understand consumer behaviour, identify stronger opportunities and improve how our platforms connect audiences with partners.
01
Traffic
02
Engagement
03
Conversion
04
Partner feedback
THE GOAL
Better information creates better decisions. Better decisions create better performance.
DISCOVER · VERIFY · LOCALIZE · PUBLISH · LEARN
A repeatable process built around consumers and performance.
RESPONSIBLE GROWTH
Growth should create more than revenue.
We want Affiliate Global Group to grow in a way that strengthens the business without losing sight of consumers, partners or the wider impact of our decisions.
Responsible growth means thinking beyond short-term commercial performance and building practices that can support the company over the long term.
OUR VIEW OF GROWTH
Build stronger. Not simply bigger.
More traffic, more advertisers and more markets can create commercial growth, but scale alone does not define a better company.
We also look at whether growth improves the consumer experience, strengthens partnerships and creates a more durable publishing business.
RESPONSIBLE GROWTH MODEL
Four areas of focus
ACTIVE
01
Consumer trust
TRUST
Protect the usefulness and credibility of the platforms as the business grows.
02
Partner quality
QUALITY
Prioritize commercial relationships that make sense for the audience and publisher.
03
Environmental contribution
IMPACT
Allocate part of the commission generated by the business to environmental organizations.
04
Long-term thinking
LONG TERM
Make decisions with the durability of the business and audience relationship in mind.
1%
of commission
ENVIRONMENTAL CONTRIBUTION
A small percentage. A permanent principle.
Affiliate Global Group allocates 1% of commission generated by the business to environmental organizations.
The purpose is not to position this as a substitute for broader environmental responsibility, but to make giving back a built-in part of the company's commercial model.
RESPONSIBILITY IN PRACTICE
Commercial decisions have consequences beyond conversion.
Choose partnerships carefully
Not every commercial opportunity is automatically a good fit for the audience or the publisher.
Communicate honestly
Consumers should understand when content is commercial and what an offer actually provides.
Build for durability
Decisions should strengthen the long-term publisher relationship rather than only maximizing today's revenue.
Contribute beyond the business
A growing company can make small but consistent contributions outside its own commercial ecosystem.
WHAT RESPONSIBLE GROWTH IS NOT
More exposure at any cost.
Performance pressure should not remove judgment from commercial decisions.
We want the portfolio to grow, but not by sacrificing the quality of the consumer experience or promoting partnerships we cannot stand behind.
THE FILTER
Commercial value matters — but so does how that value is created.
LONG-TERM PERSPECTIVE
Sustainable growth is easier to build on.
The strongest business is one that becomes more trusted as it becomes larger.
That means protecting consumer relationships, maintaining quality standards and continuing to improve the systems behind the platforms as the group expands.
RESPONSIBLE GROWTH
Grow commercially. Stay accountable.
A long-term publishing business depends on creating value for more than one side of the relationship.
WHERE WE'RE GOING
Publishing is the foundation. Technology is the next layer.
Affiliate Global Group is evolving beyond a portfolio of publisher platforms toward a broader commerce and consumer-discovery ecosystem.
Our next stage is focused on using technology to make discovery more useful for consumers, partnerships more efficient and our publishing infrastructure more scalable.
THE CONNECTED ECOSYSTEM
Build on what works. Develop what comes next.
Our existing publisher portfolio gives us direct insight into how consumers search for brands, compare offers and move toward purchase.
We want to use that experience as the foundation for new tools and infrastructure that improve both sides of the commerce relationship.
CONNECTED ECOSYSTEM
Publishing · network · technology · AI
ACTIVE
AGG
COMMERCE ECOSYSTEM
01
Publishing
Consumer platforms and high-intent discovery.
02
AI discovery
New ways to help consumers navigate products and offers.
03
Partner infrastructure
More direct tools for advertisers and publishers.
THREE GROWTH LAYERS
Expanding the role of the publisher.
01
ACTIVE
Stronger publisher platforms
The first priority remains strengthening the consumer platforms we already operate through better content, stronger partnerships and improved user experiences.
02
LAUNCHING 2026
AI-assisted shopping discovery
We are preparing AI-powered shopping experiences designed to help consumers navigate products, retailers, offers and purchase decisions more efficiently.
03
INFRASTRUCTURE
Our own affiliate infrastructure
We operate capabilities that create more direct connections between advertisers, publishers and commercial opportunities within our wider ecosystem.
AI & CONSUMER DISCOVERY
Search is changing. Discovery will change with it.
Consumers are increasingly moving beyond traditional search journeys when researching what to buy.
We believe AI can make commercial discovery more useful when it helps consumers understand choices rather than simply adding another layer of promotion.
OUR DIRECTION
Use technology to reduce friction — not to reduce transparency.
AFFILIATE INFRASTRUCTURE
From using networks to building capabilities of our own.
Affiliate Global Group has grown through relationships with established affiliate networks and direct advertisers.
As the group develops, we are also working on our own affiliate infrastructure through Costa Affiliate Network, with the goal of creating new opportunities for publishers and advertisers over time.
Visit Costa Affiliate Network ↗
HOW WE THINK ABOUT INNOVATION
New technology. Same core principles.
Useful before impressive
Technology should solve a real consumer or commercial problem rather than exist only because it is new.
Transparent before automated
Automation should never make it harder for consumers to understand why information is being presented.
Scalable without becoming generic
New systems should make local execution easier, not turn every market into the same experience.
Performance with long-term value
We want technology to strengthen the ecosystem, not simply maximize short-term clicks or commissions.
→
THE ROAD AHEAD
Publisher today. Commerce platform tomorrow.
We expect the boundaries between publishing, affiliate marketing, product discovery and commerce technology to continue becoming less distinct.
Affiliate Global Group intends to build at that intersection.
PUBLISHING · AFFILIATE · AI · COMMERCE TECHNOLOGY
Building the next chapter without losing the principles that built the first.
BUILD WITH US
Built on publishing. Growing through partnerships.
Affiliate Global Group is continuing to strengthen its Nordic publisher portfolio while scaling new opportunities across affiliate commerce, consumer discovery and technology.
Whether you represent a brand, network, publisher or potential collaborator, we are always open to conversations that can create meaningful long-term value.
CONNECT WITH AFFILIATE GLOBAL GROUP
EMAIL
eirik@affiliateglobalgroup.com
↗
COMPANY
LinkedIn
↗
COMPANY PROFILE
Crunchbase
↗
PARTNERSHIPS
Nordic Media Kit 2026
↗
01
PARTNERSHIPS
↗
02
Work with Affiliate Global Group.
Explore advertiser, retailer and affiliate network partnership opportunities across our Nordic and global ecosystem.
OUR PLATFORMS
↗
03
Explore our consumer ecosystem.
Discover the local publisher platforms we operate across Norway, Sweden and Denmark.
ECOSYSTEM
↗
Follow the next stage of development.
Our future includes new capabilities across affiliate infrastructure, commerce technology and consumer discovery.
EL
FOUNDER & CEO
Eirik Larsen
Founder-led and focused on building long-term value for consumers, partners and the platforms we operate.
LinkedIn ↗
AFFILIATE GLOBAL GROUP